Eveden, as the company is known today, was founded in 1920 by Charles Ryall. A family run business based in Kingswood, Bristol with a reputation for high quality design, style and fit.
When Mr Ryall retired, the company went through many changes including ownership. The company became part of the Ritz Group and then the Sterling Group, both of these companies were large contract manufacturers for Marks & Spencer and other such retailers. This inevitably caused conflict between the contract work and the brand.
In 1993, a management buy out, headed by Tony Thwaites as Managing Director, brought the company back full circle to being privately owned. Eveden is now able to concentrate all its efforts into the brand names and no longer does contract work. Eveden is very proud to be British owned, designed and manufactured.
At present, Eveden owns five brand names, Fantasie, Goddess, Freya, Rigby & Peller and Footprints.
The Fantasie brand covers two main product areas. The first being the bra and corsetry niche markets. Fantasie specialise in pretty bra’s for the fuller breasted woman, through the J cup. The collection has something for every age group in a range of shapes and fabrics that provide supreme support – and comfort.
The corsetry collection continues to give control in Tweave and Cotton Tweave fabrics, exclusive to Eveden.
The second product area for Fantasie is the bra sized Swimwear collection. This collection features a variety of Bikinis and Swimsuits in different shapes, styles and sizes up to a G cup fitting.
The Footprints brand is dedicated to high fashion swimwear with the obvious benefit of cup sizing, the styling and prints are highly fashionable and very commercial.
Rigby & Peller is the only range to hold the Royal Warrant of appointed Lingerie Manufacturers to H.M.Queen Elizabeth II. All the lingerie is made of the finest fabrics including Swiss Embroidery, Calais Levers Lace and high quality Microfibres for ultimate comfort. These beautiful ranges are available up to G cup fittings.
Freya targets a much younger audience than Fantasie and Rigby & Peller and maintains a fashionable edge whilst giving the best fit possible, especially in larger cup sizes. Freya is innovative, fast moving and very visual with a price range similar to Fantasie. The range has various shapes of bras such as balconette and plunge which are available from a B to G cup and feature a full range of co-ordinates
Eveden has crossed the pond(atlantic ocean). They have added the Goddess label. Another family owned full figure bra manufacturer based in Boston. Goddess offers a major penetration into the US market. With Goddess under the Eveden label a worldwide full figure hard to fit foundation company has now grown to be second to none.
136 Madison Avenue, Floor 9
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